Chanel x Knoll Ecoform

WHAT WE SAY:

Chanel’s mono-material, moulded fibre, clamshell packaging might not look like much, but it is a powerful demonstration of how plastic alternatives have closed the gap when it comes to flexibility, durability and finish in packaging.

For an industry that positions itself as being all about quality, longevity, authenticity and stewardship, the idea of luxury brands using plastic will soon be inconceivable - if it is not already - because there really is not anything less luxurious than fossil fuel plastic.