WHAT WE SAY:
It is estimated that an astonishing 24 billion pairs of shoes are produced globally each year, but given the mix of materials very few will be efficiently recycled. And while people are increasingly looking for sustainable sneakers, they are massively under-served by the current solutions, which too often tout their ‘vegan’ leather, while conveniently overlooking their fossil fuel-based plastic elements.
Which is why we are excited to see the first footwear using Mirum – one of our favourite solutions, reinventing the entire language of material science – using nutrients to bake and mould into useful formats, entirely plastic-free and toxin-free. However, this Camper sneaker still has multiple other plastic components – it is not perfect by any stretch. But it is a step in the right direction.