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Boucheron

Boucheron's redesigned jewellery boxes in aluminium / Source: Boucheron
AfricaAluminiumAsiaEuropeNorth AmericaOceaniaPackagingSouth AmericaTextilesWool
4 MINUTE READ

Jessica Harman

WHAT WE SAY:

Steeped in history and prestige, luxury brand Boucheron has taken the market by surprise with its complete redesign of the classic jewellery box - all in the name of circularity. Using just two materials, the box turns the traditional fine jewellery experience on its head, removing hinges, fastenings, and that elusive clamshell opening that's so steeped in romantic narratives. 

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