Personal care has an inordinate impact on the planet due to its everyday application and single-use packaging. For Bite’s new deodorant, the solution is simple - why are we throwing away these packs every few weeks when we could just reuse them throughout our lifetime? Bite’s beautifully designed, permanent packaging champions the lightweight longevity of aluminium and the recyclability of paperboard, using a subscription model to ensure consumer commitment. This is system change at its best.