Bettter

WHAT WE SAY:

Bettter from ex-Vogue editor Julie Pelipas is a lesson in using what's already available to create something new. Grounded in the principles of upcycling, the tailoring brand is pushing back against the tried-and-tested model of resource intensive manufacturing with its slow fashion approach and adjustable designs. It may be a luxury solution at present, but any brand can learn from its approach.