Ball + Super Bowl

WHAT WE SAY:

As people wake up to the plastic crisis, the aftermath of mass gatherings – with thousands upon thousands of discarded, single-use plastic cups – becomes increasingly jarring, especially for industries that are billed as 'entertainment.'

Ball’s Aluminium Cup will not solve this overnight, but we love that its presence at the Super Bowl – America’s most visible and celebrated cultural-sporting moment – highlights how simple it is for us to leave the plastic era behind and shift to a more circular system. With great entertainment, comes great responsibility.