WHAT WE SAY:
Sales of lipstick are gaining traction once more, growing by 48% in the first quarter of 2022 - more than twice as fast as other beauty categories. Unfortunately, the majority of lipsticks are encased in plastic cases with plastic twist mechanisms. But Axiology is doing things differently.
Championing the recyclability and feedstock of paper, its range of lip-to-lid Balmies are wrapped in recycled sheets of paper, for consumers use like a crayon. No cap means they are not as easy or hygienic to transport as a standard lipstick, but a carry case goes some way to mitigate this required behaviour change.