Asket x Nativa

WHAT WE SAY:

There is a lot of faux transparency in the fashion industry, but that should not stop brands that authentically aspire to do the right thing from embracing such a powerful trend, because, as the saying goes, 'sunlight is the best disinfectant.'

Asket is one such brand – it publishes full details of where a product’s materials come from, how much CO2, water, and energy it took to make the garment, as well as an estimate of how many times you will be able to wear them. Knowledge really is power.