WHAT WE SAY:
We are hugely excited by the potential of Apeel’s plant-based edible coating, designed to extend the shelf life of fresh fruit and vegetables.
It could enable supermarkets to finally bridge the gap between the past and future, while keeping their shareholders and logistics teams happy too. If Asda’s trial goes well, expect to see similar initiatives coming to a grocery aisle near you soon. Less packaging and less food waste is a win-win.