Kaltrina Bylykbashi
AKT London’s deodorant design shows how a mass market product can be done differently, thanks to its cap-to-tube aluminium packaging that’s fully recyclable within existing systems. The company has found a way to go plastic free while elevating the mundane, demonstrating that with the right design, something as everyday as deodorant suddenly becomes exciting. It is still expensive, but we love that the company has open-sourced the cap and look forward to seeing what products it can revolutionise next.