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AKT London

The Deodorant Balm and The Applicator / Source: AKT London
AluminiumBeautyEuropePackaging
5 MINUTE READ

Kaltrina Bylykbashi

WHAT WE SAY:

A truly circular society calls for the rethink of everyday objects, not the creation of tokenistic products that nod towards circularity while existing systems continue without change. 

AKT London’s deodorant design shows how a mass market product can be done differently, thanks to its cap-to-tube aluminium packaging that’s fully recyclable within existing systems. The company has found a way to go plastic free while elevating the mundane, demonstrating that with the right design, something as everyday as deodorant suddenly becomes exciting. It is still expensive, but we love that the company has open-sourced the cap and look forward to seeing what products it can revolutionise next.

 

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