adidas x Spinnova

adidas Terrex HS1 Hoodie Close-Up / Source: Spinnova

CelluloseEuropeSpinnovaTextiles

3 MINUTE READ

Jessica Harman

WHAT WE SAY:

There is so much we love about Spinnova. Chemical-free, microplastic-free and able to biodegrade benignly, sourced from renewable feedstocks, produced with renewable energy and indeed climate positive.

And while we are a long way from Spinnova making up a significant part of your wardrobe, it is hugely encouraging to see adidas launching its first commercially available product using a blended Spinnova fibre. We are already waiting for the full range.

KEY FACTS:

adidas’s limited edition Terrex HS1 hoodie is the first commercially available product created using Spinnova fibres. Reported to be eight months in the making, the hoodie uses 25% Spinnova fibre blended with 75% organic cotton.
Spinnova fibre is a circular, Cellulose-based fibre primarily created from FSC-certified wood pulp. It is produced through mechanical methods that avoid the usage of chemicals, a trait Spinnova claims to be unique to them.
According to Spinnova, the creation of the fibre produces 72% less CO2 emissions and uses 99% less water than standard cotton production. Most strikingly, thanks to its closed-loop system that feeds excess heat back to the local network, the Spinnova fibre is climate positive, saving more CO2 than it emits.
Launched globally in July 2022, the hoodie is now available online and in select retail outlets.

adidas Terrex HS1 Hoodie Close-Up / Source: Spinnova

adidas Terrex HS1 Hoodie / Source: adidas

DIVE DEEPER:

The Terrex HS1 hoodie is a unisex mid-layer knitted style that is designed for the outdoor market. The multi-functional style rolls up into its hood for storage or to create a pillow on overnight adventures.
The hoodie works with the natural colours of the Spinnova and cotton fibres, saving the water used in traditional dyeing and avoiding chemicals used in bleaching.
When fibres reach the end of their lifecycle, they can also be used as a raw material and fed back into the Spinnova facility as a raw cellulose feedstock, resulting in new fibres that retain virgin quality.
The hoodie is part of adidas’s sustainable growth strategy, ‘Own the Game’. This includes a focus on creating nine out of ten products that will be made with a sustainable technology, material, design or manufacturing methods by 2025. Through their partnership, Spinnova will play a significant role in this.
As a key investor, adidas continues to work closely with Spinnova to scale-up the production of Spinnova fibres, allowing them to be used in more of the brand's products. To date adidas has invested approximately USD 3 million in Spinnova.
adidas is one of a number of global brands that have collaborated with Spinnova over the past few years, with others, including Marimekko, Bergens, The North Face and the H&M Group.

"The adidas Terrex HS1 hoodie embodies our ambition of helping progressive partners like adidas bring to market, versatile products that don’t compromise on performance."

Janne Poranen - Co-founder and CEO, Spinnova

Key Design Considerations:

Be aware of compromising your sustainability credentials

There is little value in using Spinnova’s chemical-free fibre that biodegrades benignly, if you then blend it with fibres that do not have a similar profile or apply treatments, trims or labels that negate this at the garment’s end-of-life.

Can you get access to Spinnova and what absolute impact will using it really have?

While Spinnova offers encouraging environmental metrics, it is still a new fibre with limited production volumes. Currently it is only available to selected partners for limited edition collaborations, meaning it risks being a mere fig leaf for bigger brands.

New supply chain relationships

adidas is attempting to get around Spinnova’s limited availability by becoming an investor in the company. This illustrates a broader truth: forward-thinking brands are making deep, long-term commitments in innovative new materials and you will be left behind if you move tentatively.

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WHAT WE SAY:

There is so much we love about Spinnova. Chemical-free, microplastic-free and able to biodegrade benignly, sourced from renewable feedstocks, produced with renewable energy and indeed climate positive.

KEY FACTS:

DIVE DEEPER:

The Terrex HS1 hoodie is a unisex mid-layer knitted style that is designed for the outdoor market. The multi-functional style rolls up into its hood for storage or to create a pillow on overnight adventures.

The hoodie works with the natural colours of the Spinnova and cotton fibres, saving the water used in traditional dyeing and avoiding chemicals used in bleaching.

When fibres reach the end of their lifecycle, they can also be used as a raw material and fed back into the Spinnova facility as a raw cellulose feedstock, resulting in new fibres that retain virgin quality.

As a key investor, adidas continues to work closely with Spinnova to scale-up the production of Spinnova fibres, allowing them to be used in more of the brand's products. To date adidas has invested approximately USD 3 million in Spinnova.

adidas is one of a number of global brands that have collaborated with Spinnova over the past few years, with others, including Marimekko, Bergens, The North Face and the H&M Group.

Janne Poranen - Co-founder and CEO, Spinnova

Key Design Considerations:

Be aware of compromising your sustainability credentials

Can you get access to Spinnova and what absolute impact will using it really have?

New supply chain relationships

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