Sway CEO and co-founder Julia Marsh spent her childhood playing in tide pools and hanging out at the beach, so when she decided to develop a novel plastic free material, it made sense to look to the ocean for inspiration. The outcome was a compostable, regenerative seaweed-based film material that's been winning awards and gaining industry plaudits since its inception.
Developed, tweaked and improved over the course of three years, Sway's material is now ready for market, launched on Earth Day 2023 with a "seaweed celebration" in LA. It might be early days for the commercial roll-out, but Sway already has some industry giants supporting it behind the scenes. We sat down with Marsh to find out how Sway came to be and what's coming next.