Mythbusting: Sustainable Certifications are Trustworthy

On the face of it, sustainability certifications appear to be a helpful tool, enabling consumers to make informed decisions and buy products which are guaranteed to be socially or environmentally sound. But it's not quite that simple. 

There are currently 456 ecolabels in 199 countries across 25 sectors. Knowing what each one means is an impossible task, and when you add their paid-for nature into the equation, they begin to seem less like a consumer aid and more like a collect-them-all operation used to polish brand reputations and stall real action.