Mythbusting: Natural Fashion Fibres are Unsustainable

The majority of fashion’s impact comes from the production stage, but fashion relies on (over) production to function, therefore reducing the impact of production rather than reducing production itself is a favourable solution.

In their quest to appear more sustainable, fashion brands began to seek out the lowest impact fabrics and it just so happened they weren’t cotton, or wool, or silk, but the plastics they were already using. It was illogical and, it turns out, categorically untrue. But a leading materials scoring system perpetuated the myth for years, with damaging results, and it’s important we unpick how and why it happened.