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Intelligence: Regenerative Futures

The DEGENERATE sneaker by UNLESS Collective is made from regenerative materials / Source: UNLESS Collective
AfricaAsiaBeautyCottonEuropeFood & BeverageLinenNorth AmericaNotplaOceaniaPackagingRubberSeaweedSouth AmericaTextilesTraceless

Yasmin Ahmed

Before humans began extracting resources from the planet on an industrial scale, every cohabitant on earth gave and took in equal measure. Symbiosis – maintaining mutually beneficial relationships – is nature’s modus operandi. But what was once a delicate and harmonious balance has been thrown into disarray by extractive and exploitative human enterprises, rapidly depleting nutrients from soil and threatening the survival of people and places.

Thankfully, strategies to rehabilitate what was once natural and effortless are emerging: regeneration is the latest buzzword. Players spanning every sector, from food to fashion, are making amends through wide-ranging regenerative strategies, such as restorative farming projects and carbon-capturing soil management practices. By transforming climate challenges into opportunities, forward-thinking brands are finding innovative ways to restore nature's resources whilst adding value to their businesses, elevating them into an attractive prospect for corporate investors and consumers alike.

While regeneration comes in many guises, discover how adopting a regenerative mindset – one that’s pioneering, purpose-driven and proactive – is quickly becoming the new normal, the importance of soil for our futures, and what a brand must do to navigate forthcoming legislative, environmental and customer demands to become a regenerative business before it’s too late.


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