While no fast fashion brand will ever miss an opportunity to remind us when they use organic cotton, far less attention is paid to the dyes used to colour our clothes – despite the huge health and environmental impacts they have. Rather than polluting the oceans, Zeefier borrows from them, using seaweed to create natural fabric dyes.
What's more, instead of harvesting fresh seaweed, the company sources its raw materials from the growing seaweed waste streams left behind by food and cosmetic users.
