The beauty industry operates primarily on a system which can be crudely described as: make X amount of product and hope it all sells. Estimates for the number of beauty products which go to waste before even reaching the customer as a result of this model vary. Some say it’s 10%, others say it could be as high as 40%.
Even at the lowest estimate that represents a huge amount of waste, plus approximately 12 billion pieces of packaging being produced for no reason at all. Unable to ignore the issue, pioneering British skincare brand Haeckels upended that system with its Grown to Order concept: growing products from scratch using natural ingredients only when people want them.