Deborah Williams
Taking used clothing, footwear and accessories from its brand partners, ReCircled recycles textile waste to divert it from landfill, but that's not all it does. Dedicated to easing the transition from a linear to a circular fashion consumption model, the company provides all the logistics needed for a brand to offer its customers take-back schemes, rental, repair and resale services, handling the admin involved in running these systems and building the infrastructure required to launch them.
Aiming to become the “infrastructure for fashion in the circular economy,” ReCircled’s only caveat is that it doesn’t accept used clothing directly from consumers, putting into question how quickly it can scale if brands don’t actively choose to do better. Despite this, it’s refreshing to see an innovator trying to rework the presently failing fashion system, and putting the onus on brands to lead this much needed change.