This time it is Infinited Fiber Company’s Infinna, a cotton-like fibre made from post-consumer textile waste that is itself recyclable again and again. These t-shirts, like most of Pangaia’s products, cater firmly to rich early adopters. You should be watching the materials science pioneer with interest.
While Infinna hints at a more circular fashion system, it is still currently in a very early stage. Even when its commercial scale factory is fully online, IFC’s forecast 30,000 tonne output is tiny compared with the 68 million tonnes of synthetic fibres produced each year. This, plus the fact that Inditex has committed to purchase 30% of IFC’s output, means that you may not even be able to access Infinna for a few years.
Pangaia is a premium brand, whose customers are willing to pay high prices to be at the cutting edge of materials science. So while this t-shirt shows that garments made with 100% Infinna are viable, it is unlikely that this is viable for more mainstream brands given Infinna is likely to cost significantly more than cotton.
Being able to divert some of the millions of tonnes of textile waste is a hugely exciting prospect (one that requires substantial scaling of recycling infrastructure). But we would also love to see brands using Infinna going one step further and thinking about what happens to these garments too? How can you encourage customers to return and recycle their Infinna garments?