But imagine how this could evolve into new products and verticals, from food to pharma. Breaking the need to maintain the end-to-end cold chain could radically reshape global supply chains, saving huge amounts of energy and emissions. It will not happen overnight, but the underlying technology is definitely one to watch.
Coldsnap claims its technology saves up to 50% of the emissions produced by the traditional ice cream process. But to sell this successfully to the wider market, it will need to provide more robust and detailed data around the energy and CO2 savings it generates.
Similarly, we would also be interested to learn about whether the instant freezing process contains any nasty chemicals that would undermine Coldsnap’s premium positioning.
New technologies always live or die by one key metric: product quality. If Coldsnap’s ice cream does not compare favourably with normal ice creams, then people will continue heading to the freezer.
Coldsnap’s founder might want to see his machine in every home, but for us this would be a disaster – representing a huge waste of resources to satisfy our momentary indulgence. However, we love the idea of this technology being used in other settings beyond ice cream. If you are working with anything that relies on cold chain storage (from food to pharma), could this technology offer an entirely new way of producing, distributing and consuming your product?