While we love Evrnu’s vision and would love to see its Nucycl regenerative fibre technology bring circularity to the fashion industry, the limited edition and high price point of its first commercial product mean that, for now, this has to remain on our ‘one for the future’ materials list.
There is always a trade-off when using early-stage fabrics and it usually involves higher costs, due to their limited volumes. Carlos Campos sells USD 100 cotton t-shirts, so its USD 110 Nucycl t-shirts will not appear outrageous to its customers. But more mass market brands might struggle to use Nucycl if it is, as we assume, significantly more expensive than mainstream fibres.
While Carlos Campos’ t-shirt was marketed as the first commercially available garment using Nucycl fibres, within weeks it was no longer available for purchase, which to be honest suggests the volumes were more limited than we would hope.
Evrnu plans to scale up production of its r-lyocell by licensing the technology to pulp and fibre mills. While this will lead to higher volumes, sooner, it also raises the risk of licensees failing to adhere to the brand’s environmental or ethical standards.