On 29th September, Ben Parker, creative co-founder of Made Thought, and Patrick Keogh from PlasticFree presented at the annual d&ad Presidents Day on why the plastic crisis is a gift.

A fossil fuel defibrillator alerting humanity that we need to rethink our entire production and material systems. But this isn't about the future, this is about now. A wrecking ball of change is already in play. The choices we make today determine the shape, the fabric and the future of the world around us. It is the creative industry that needs to lead this extraordinary reinvention, but this revolution is already well underway.